How One CU Has Gotten Innovative To Compete In Mortgage Lending.(CUNA Credit Union)
ORLANDO, Fla. -- In a market in which it competes not just with typical home lenders but other, larger credit unions, CUNA Credit Union has had to get innovative as it has worked to build mortgage market share.
It was first in its Madison, Wis., market to offer a 40-year mortgage, offer an interest-first (or interest-only) product, and a unique construction loan with an early-lock feature as part of its menu. Moreover, it has found unique ways to expand mortgage staff without expanding the credit union's overall staff.
Christine Haroldson, director of mortga
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