LookSmart Teams Up with Homes.com and Creditland toDeliver Expansive Real Estate Information to...

Business Editors &Internet/Real Estate Writers

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 24, 2000

Sponsorships Enhance LookSmart's Search and

Navigation Infrastructure Services

LookSmart (Nasdaq:LOOK), a global leader in Internet search and navigation infrastructure,

today announced that Homes.com, the leading Silicon Valley-based real estate Web portal, and Creditland, the Internet's only unbiased credit marketplace to offer a fast, easy comparison-shopping experience, have signed premier content and marketing agreements in the form of a destination center for premium online real estate services.

LookSmart's Real Estate Center will be available to more than 45 million people a month -- nearly 70 percent of all Internet users -- through LookSmart's distribution network of Web properties and partner sites. This network consists of Internet portals, media companies, ISPs and affiliate partners who use LookSmart's search and directory service.

Under the agreement, Homes.com and Creditland will have an integrated presence on LookSmart's Real Estate Center, where users will find high quality information on a variety of real estate related topics. Additionally, Homes.com and Creditland will gain access to LookSmart's huge reach of potential customers. The new content will also enhance the robust suite of search and navigation products distributed to LookSmart's partners, which will also benefit users with a higher quality, richer search experience.

&uot;We're pleased to provide Homes.com and Creditland with a flexible and tailored solution to deliver their quality content to the tens of millions of users the LookSmart network reaches,&uot; said Brian J. Cowley, senior vice president of global sales at LookSmart. &uot;Our goal is to help users find comprehensive, relevant answers quickly and efficiently.

&uot;Homes.com and Creditland represent the type of quality partners capable of providing those answers in the arena of real estate. This is a great opportunity for LookSmart because it opens up exciting new revenue streams by allowing us to monetize not just the navigation experience, but the users' final destination as well. The Real Estate Center represents the first in a series of gateway sites designed to enhance LookSmart's search and navigation products.&uot;

Homes.com provides products that meet the needs both of consumers and the real estate professionals who serve them. From the information-rich content of Homes.com's consumer offerings to their personally branded Web marketing programs for agents and brokers, Homes.com's products are revolutionizing the way people buy, sell, rent, and relocate. Creditland enables consumers to choose from among the best mortgages and home equity loans from leading lenders, while providing the information and tools necessary to make an educated decision.

&uot;We're excited to partner with LookSmart because they offer an effective marketing solution and their distribution provides an excellent platform to deliver Homes.com's nationwide real estate listings and search capabilities to a vast audience,&uot; said Homes.com President and CEO Bob Prince.

&uot;Our goal is to provide customers with the most comprehensive and relevant information on all aspects of buying, selling and owning a home through our on-line offerings. By teaming with LookSmart, we can ensure that our content is delivered to a highly qualified, relevant audience on a consistent basis.&uot;

&uot;Thanks to our partnership with LookSmart, Creditland is able to greatly expand its distribution, providing more consumers than ever the opportunity to access the best selection of home loans tailored to their personal needs and credit history,&uot; said Larry Baldridge, Creditland's vice president of business development.

About LookSmart

LookSmart (Nasdaq:LOOK) is a leading online search and navigation company dedicated to helping the world find useful stuff quickly. LookSmart's search and directory service reaches over 45 million people a month -- nearly 70 percent of all Internet users in the U.S.

-- through LookSmart's network of Web properties and partner sites. LookSmart has launched sites for the U.S., the UK, Canada, Australia, the Netherlands, Singapore and New Zealand, and built directories for Japan, Korea, and France, with directories for another seven countries in development.

LookSmart's search solutions include a collection of 1.5 million high quality URLs organized into more than 100,000 categories, proprietary content from its search customers and access to the entire Web. LookSmart currently provides its navigation products to leading Internet portals, ISPs and Web sites including The Microsoft Network, Netscape Netcenter, Time Warner Inc., Sony Music Entertainment, Excite@Home, British Telecom, US West, AltaVista, NetZero, over 280 Internet Service Providers, and 600,000 Web sites.

Through its partnership with Cox Interactive Media, LookSmart also offers one of the largest collections of quality local Web content in more than 70 U.S. markets. The company is headquartered in San Francisco and can be contacted at 415/348-7000 or visited at www.looksmart.com.

About Homes.com

HOMES.COM (R) (www.homes.com) is the nation's leading provider of online real estate services, including property listings, mortgages, relocation assistance, and more. The company leverages its strong relationships with real estate professionals, mortgage companies, and industry service providers to provide home buyers, sellers, owners, and renters with high-quality and comprehensive information and services, using the efficiencies and reach of the World Wide Web to make the process more streamlined, easier to understand, and more cost-effective.

The HOMES.COM Web site currently contains a database of over 700,000 property listings and 60,000 agents/brokers, comprehensive mortgage and relocation centers, community-based and property-specific reports and information (e.g., demographics, schools, property values), and more. At HOMES.COM, consumers can access &uot;one-stop-shop&uot; services for all aspects of the real estate transaction-from listing to home loan to relocation.

The site has been cited by the Wall Street Journal as a &uot;really terrific&uot; source for consumer-focused online rental property and real estate services and information. The company is headquartered in Menlo Park, Calif., with additional offices in Illinois, Virginia, and Florida.

About Creditland

Creditland is the Internet's only unbiased credit marketplace to offer consumers a fast, easy and private way to comparison-shop for auto loans, home loans, personal loans and credit cards from the industry's leading lenders.

The company, which was founded by CEO Tony Wilbert in February 1998 and is headquartered in San Francisco, maximizes consumers' time and buying power by providing choice among lenders and products based on consumers' individual needs. Thanks to its patent-pending decisioning engine -- which delivers convenience, privacy, cross-advising and instant personalized matches -- Creditland is able to provide the best lending experience available online.