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Olympic Timing, Incentives Boost Checking 290%.(Denton Area Teachers Credit Union...

By Freeman, Lisa
Publication: Credit Union Journal
Date: Monday, October 16 2000

Denton Area Teachers Credit Union has seen a whopping increase in checking accounts as part of an Olympics-themed promotion.

The "Go for the Gold" effort was designed to boost relationships while also providing funds for liquidity needs, as DATCU's lending has surged like so many other credit unions'.

The result: a 290% increase in checking accounts during the three months of the promotion compared with its normal volume of new checking accounts.

The "Rewards" checking promotion began in June, featuring basketball, swimming, track and gymnastic

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