Reinventing the Checking Account.

In February, the payments world turned "Electric Orange," a move that should concern any bank still locked in a 20th-century approach to its checking-account product management. That's when ING Direct scheduled the rollout of its online-only checking account, originally dubbed e-Orange, but now commonly known by its more colorful nomenclature.

Checking is new to the Dutch banking giant and marketing powerhouse, and its online access gives account-holders the ability to conduct transactions electronically and even print paper checks at home if they want.

ING