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A desire for new challenges leads to a surprising change of hats.

By Je
Publication: US Banker
Date: Friday, October 1 2004

19.

Barbara Desoer

Chief Technology, Service & Fulfillment Exec.

Bank of America, Charlotte NC

Years in banking: 27

Rank last year: #11 MPWIB

The questions began as soon as Barbara Desoer's shift from head of Bank of America's giant consumer products group to the amorphous-sounding post of "chief technology, service and fulfillment executive" became official: Had she been demoted? Was her career in trouble?

To Desoer, 51, such concerns sound superficial. The new job, she says, is a "lateral move" she

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