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Fish & Chips Lessons For The Hamburgers & Fries Folks.(Tesco Stores Ltd.customer loyalty...

By Manchester, Reid
Publication: Credit Union Journal
Date: Monday, October 23 2000

Jingoism runs rampant in America. We believe that we are at the forefront of most industries, forging the path, machete in hand. The honest truth is (and it will hurt some to read this) that retail marketing and loyalty in Britain is blazing a trail three miles ahead of us with a 200-horsepower weed whacker. This has serious implications for the American financial marketplace, believe it or not.

While Britain has a lot to learn when it comes to preparing a decent meal, British retailers are very clear on how to sell the ingredients. Years ago the big grocers like Tesco,

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