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Analyst Predicts Significant Competition In Debit Cards.

By Freeman, Lisa
Publication: Credit Union Journal
Date: Monday, November 28 2005

DALLAS -- Expect to see debit card promotions becoming almost as aggressive as their credit card counterparts, predicts one cards expert.

"Debit promotions in general are really heating up," said TNB Card Services' Glen Lee. "The bigger financial institutions are really becoming much more aggressive and creative about how they promote their debit cards."

Lee cited Bank of America's "Keep the Change" automated savings program linked to debit card usage (see related story, page 1) as a prime example of this. "These savings-oriented promotional programs are jus

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