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Neenah, Wis.-Based Firm Cuts Legacy of Success Insuring Nation's Jewelers.

By MaryBeth Matzek, The Post-Crescent, Appleton, Wis. Knight Ridder/Tribune Business News

Jul. 23--NEENAH, Wis.--With more than $1 billion worth of personal jewelry items under its protection, Jewelers Mutual Insurance Co. might seem more at home in New York, Chicago or Los Angeles.

But Neenah is right where the company, which insures jewelers, traveling salesmen and personal jewelry collections nationally, wants to be, say its leaders.

"We were formed right here in Neenah by a group of jewelers. Being here is a competitive advantage -- the w

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