'Most CUs Poorly Price Products,' Says Backer Of New Software Program.

Claiming most credit union pricing decisions are based on significant guesswork, a new computer-pricing model is being touted as a means of bringing sophisticated financial analyses to those decisions and, in the process, of boosting ROA almost immediately.

Introduced by CUNA Mutual Group and Farin & Associates, Madison, Wis., the new software, called "I-Price," provides support for both loan and deposit pricing decisions and does so in the short time credit unions have each week to change pricing, according to its developers. It was developed by Tom Farin of the firm t