Offering member discounts for non-financial products and services are nothing new. For example, credit unions have long offered discount tickets to movies, amusement parks, etc.
But the Internet has opened a whole new world of e-commerce, and with it has come the idea of offering discounts on big-ticket items that can then be financed by the credit union. In other words, there's now money to be made in offering member discounts.
As an example, member e-commerce provider CUShopper recently added cruises from Club Med, Renaissance, Costa and Carnival Cruise Lin