Research: The Challenges In Selling To SEGs.(Brief Article)

One of the biggest challenges facing credit unions today is growth, and SEGs (select employee groups) are a major way to generate membership expansion. In order to thrive and survive, credit unions need to research, identify and "sell" their services to SEGs. Research is necessary to identify how many SEGs are within a credit union's geographical area and their number of employees. Simply put, selling is finding the people to sell and selling the people you find. Without research, the first step is not possible. Selling services is a whole new ballgame to most credit unions. Busin