B to B

Issue Date: 06/25/2007

In This Issue

1-10 (of 41) related articles Sort by: Relevance \| Date Items per page
1. LexisNexis makes case for its product at annual legal marketing conference. Byline: Roger Slavens Historically, trade shows have only been a small piece of the puzzle in marketing products and services to law firms. However, LexisNexis ... (PREMIUM PERIODICAL ARTICLE) 2. What to watch in marketing to law; Ask the expert.(Legal) Byline: Roger Slavens As director of business development for Boston-based international law firm Goulston & Storrs, Beth Marie Cuzzone has experience on both sides of ... (PREMIUM PERIODICAL ARTICLE) 3. Hospitality industry welcomes innovation.(Hospitality)(American Hotel... Byline: ROGER SLAVENS According to the American Hotel & Lodging Association (AH&LA), the U.S. lodging industry recorded its best year ever in 2005. Smith Travel ... (PREMIUM PERIODICAL ARTICLE) 4. How to market to attorneys; Consider firm's size, identify... Byline: ROGER SLAVENS For the more than 1.1 million practicing lawyers in the U.S., ramping up their business savvy is the No. 1 priority, according ... (PREMIUM PERIODICAL ARTICLE) 5. Tech marketers must seek broadest horizontal venues; Ask the expert.(IT... Byline: ROGER SLAVENS There's a motto every software and tech vendor should follow, according to Ilan Paretsky, VP-marketing at Ericom Software: "Know thy IT crowd; ... (PREMIUM PERIODICAL ARTICLE) 6. Pegasus reaches hotel groups with multichannel campaign; Case study. Byline: ROGER SLAVENS For more than 75 years, Pegasus Solutions has provided the hotel industry with a range of reservation and distribution services. Today, it's ... (PREMIUM PERIODICAL ARTICLE) 7. Independents, demand for technology brings opportunities; Ask the expert. Byline: R.S. Clayton Reid understands the hospitality industry like few others, having helped hotels and other hospitality businesses market to their target audiences-as well as ... (PREMIUM PERIODICAL ARTICLE) 8. Reaching the elusive CXO; TV, thought leadership still key to reaching... Byline: Roger Slavens It's no mystery why so many marketers want to get their messages in front of C-level decision-makers: Senior business executives-namely the C-suite-make ... (PREMIUM PERIODICAL ARTICLE) 9. Open new doors to reach lucrative IT; Marketers' messaging should... Byline: ROGER SLAVENS Global IT and telecommunication spending is projected to reach $3.3 trillion annually by 2010, growing at a compound annual rate of 4.5% ... (PREMIUM PERIODICAL ARTICLE) 10. Creating awareness with 'top dog' will open doors; Ask the expert. Byline: ROGER SLAVENS Like many other savvy marketing experts, Jeremy Porter realizes how lucrative it can be to target C-level executives. But he also knows ... (PREMIUM PERIODICAL ARTICLE)
1-10 (of 41) related articles Sort by: Relevance \| Date Items per page 1-10 (of 41) related articles 12 3 4 5 Next

Browse Journal Archives

▼ - newer

older - ▼

2007

2006

2005

2004

2003

2002

2000

Back to Professional Journals Home

Sponsored Links

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.