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Issue Date: 06/04/2007

In This Issue

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1. With content the conduit to customers, marketers must keep up with user... Byline: RICHARD KARPINSKI B-to-b marketers need to be more sophisticated in their efforts to reach potential buyers with content and update their approaches to search ... (PREMIUM PERIODICAL ARTICLE) 2. Behavioral targeting; Targeting prospects based on previous actions can... Byline: Karen J. Bannan In the past, commercial realtors had to count on their prospects for answers when determining where leads originated. They had to ... (PREMIUM PERIODICAL ARTICLE) 3. Corporate wikis offer close contact that could improve advertising.(News) Byline: MATTHEW SCHWARTZ In the last few years, corporate wikis have become an online means for companies to keep track of what's going on internally. (PREMIUM PERIODICAL ARTICLE) 4. Consumer vision for b-to-b creative; Nicholson Kovac creative director says... Byline: KATE MADDOX Phil Gayter, who joined marketing communications agency Nicholson Kovac in February as director of creative services, brings broad expertise in b-to-b and ... (PREMIUM PERIODICAL ARTICLE) 5. QuickHits.(Acxiom Corp. and Silver Lake Partners and ValueAct Capital... IAB: U.S. Internet ad revenue up 35% in '06 Internet ad revenue in the U.S. reached $16.90 billion last year, up 35% over 2005, according ... (PREMIUM PERIODICAL ARTICLE) 6. Sense of urgency at ABM meeting; B-to-b media executives at annual... Byline: MATTHEW SCHWARTZ For b-to-b media executives who attended American Business Media's Spring Meeting in Naples, Fla., last month, the message was clear: Lose the ... (PREMIUM PERIODICAL ARTICLE) 7. Online video promising for small marketers; Streaming content can help... Byline: MATTHEW SCHWARTZ During a recent seminar at the Streaming Media East conference in New York, Steve Safran, a senior VP at new media consultancy ... (PREMIUM PERIODICAL ARTICLE) 8. E-mail 'clown'-ing nets response from HR; Case study.(Zoom... Byline: ROGER SLAVENS Zoom Information is a Web-based service using a business information search engine to find information on industries, companies, people, products and services. (PREMIUM PERIODICAL ARTICLE) 9. Thomson-Reuters deal would create largest provider of financial data. Byline: Matthew Schwartz The Thomson-Reuters deal is expected to significantly shake things up among the major media players in the financial news and information sector, ... (PREMIUM PERIODICAL ARTICLE) 10. AT&T phases out Cingular name faster than expected; Removes brand moniker... Byline: ALICE Z. CUNEO The Cingular brand name will go away more quickly than first expected. AT&T announced May 21 that it will accelerate the ... (PREMIUM PERIODICAL ARTICLE)
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