B to B

Issue Date: 04/03/2006

In This Issue

1-10 (of 47) related articles Sort by: Relevance \| Date Items per page
1. HP leverages deep customer insight with opt-in e-mail newsletter.(B to B... Byline: BETH SNYDER BULIK The "voice of the customer'' means more to Hewlett-Packard Co. than just a marketing consulting catchphrase. It's the first step in ... (PREMIUM PERIODICAL ARTICLE) 2. Survey: Lack of direct contact with customers.(B to B Special Report:... Byline: Christopher Kenton It's shaping up to be another tough year for marketers. The demand for more visibility into the marketing pipeline and greater accountability ... (PREMIUM PERIODICAL ARTICLE) 3. Firm showcases owner's personality with podcasts.(Net Marketing) Byline: KAREN J. BANNAN John Costigan Cos. trains C-level sales executives on the finer points of selling. The Cary, N.C.-based company's biggest sell is a ... (PREMIUM PERIODICAL ARTICLE) 4. Simple best practices for great podcasts.(Net Marketing)(Brief article) Byline: John January Question: What makes a great podcast? Answer: Podcasts can appeal to such highly specific audiences that what may seem like utter nonsense ... (PREMIUM PERIODICAL ARTICLE) 5. How to reach showbiz execs; Growing industry open to technology, financial,... Byline: ROGER SLAVENS There truly is no business like show business, according to Tony Uphoff, VP-general manager and publisher of The Hollywood Reporter. "The entertainment ... (PREMIUM PERIODICAL ARTICLE) 6. Help prospects deal with big changes.(Vertical Insight:... Peter Koeppel is the founder and president of Koeppel Direct, a Dallas-based agency that specializes in marketing, campaign management, creative strategies and direct response TV ... (PREMIUM PERIODICAL ARTICLE) 7. Using podcasts to build brands; Marketers turn to audio to establish... Byline: KAREN J. BANNAN Trini Amador, senior VP-marketing at EMM Group, a company that targets CMOs and other senior-level marketing managers, recently launched a podcast ... (PREMIUM PERIODICAL ARTICLE) 8. Directory: Market Research Vendors.(B to B Special Report: Market Research) Ameritest/CY Research Albuquerque, N.M. (505) 856-0763 www.ameritest.net Charles Young, president-CEO Services: Advertising research ARS Group Evansville, Ind. (812) 425-4562 www.ars-group.com Jeffrey Cox, group president-COO Services: ... (PREMIUM PERIODICAL ARTICLE) 9. 'Farm Journal' wins 2005 Grand Neal Award; IDG, Ziff Davis,... Byline: MATTHEW SCHWARTZ Farm Journal, the flagship publication of Farm Journal Media, captured American Business Media's Grand Neal Award last month at the 52nd Annual ... (PREMIUM PERIODICAL ARTICLE) 10. In Direct.(Direct & Database)(Brief article) Draft Chicago consolidates services Draft Chicago announced the consolidation of its account groups under one account services organization. The agency has also promoted William Gorski ... (PREMIUM PERIODICAL ARTICLE)
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