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Issue Date: 01/16/2006

In This Issue

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1. NK celebrates 25 years of ads; President-CEO Kovac reflects on evolution,... Byline: KATE MADDOX This month, Kansas City, Mo., ad agency Nicholson Kovac (formerly NKH&W), celebrates 25 years in business. Starting out as a pure b-to-b ... (PREMIUM PERIODICAL ARTICLE) 2. Agenda.(Calendar/Datebook)(Brief Article)(Calendar) Jan. 19 IDC Marketing Performance Measurement Summit IDC Hyatt Regency Santa Clara Santa Clara, Calif. www.idc.com April 19 IDC Marketing Performance Measurement Summit IDC Millennium ... (PREMIUM PERIODICAL ARTICLE) 3. Demand grows for analytics; Forrester study assesses strengths of database... Byline: CAROL KROL In a marketplace where the call for accountability and return on investment seems to drown out other marketing goals, strategic database marketing ... (PREMIUM PERIODICAL ARTICLE) 4. In Direct.(direct marketing mergers and acquisitions)(Wunderman acquires... Direct M&A transactions down but value on the rise While there were fewer direct marketing-related mergers and acquisitions in 2005, the estimated value of the ... (PREMIUM PERIODICAL ARTICLE) 5. Dow Jones picks Zannino to succeed Kann.(Dow Jones and Co. )(Peter Kann. Byline: Matthew Schwartz As he prepares to take the helm of Dow Jones & Co. next month, incoming CEO Richard Zannino says he will move ... (PREMIUM PERIODICAL ARTICLE) 6. Goat or Gloat.(Chasers)(Brief Article) Company: Hitachi Agency: N/A Market: CIOs, network administrators Quick chase: Kudos to Hitachi for bringing a human presence to the industrial world of data storage. (PREMIUM PERIODICAL ARTICLE) 7. Do you need an agency search consultant?(consultant in agency... Byline: Source: "Best Practices and Processes for Finding a New Agency,'' by Joanne Davis for the American Association of Advertising Agencies, January 2006. When to ... (PREMIUM PERIODICAL ARTICLE) 8. Tired of status quo in ad industry, exec says, 'Supersize me'. DIRECT MARKETING AGENCY EXECUTIVE ROBERT ROSENTHAL, founder of Mothers of Invention, a direct marketing agency in Maynard, Mass., has unleashed a mother of a rant. (PREMIUM PERIODICAL ARTICLE) 9. Shops get creative in pitching accounts.(BtoB Special Report: Selecting an... While b-to-b agencies aren't known for outrageous antics in client pitches, such as singing company jingles or dressing up in character costumes, they are finding ... (PREMIUM PERIODICAL ARTICLE) 10. Conde Nast reorganizes operations.(News)(Brief Article) Byline: MATTHEW SCHWARTZ In a management shakeup, Conde Nast Publications said Jan. 4 that Mary Berner has resigned as group president of the publisher's Fairchild ... (PREMIUM PERIODICAL ARTICLE)
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