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Issue Date: 11/08/2004

In This Issue

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1. The good, the bad, the really hard to read.(Chasers) A random walk through the business press reveals a broad range of quality in b-to-b ads. On the high end of the scale was a ... (PREMIUM PERIODICAL ARTICLE) 2. Cut to the Chase: TV; Jani-King.(Chasers)(Brief Article) Company: Jani-King, Dallas Agency: In-house Market: Plant managers, corporate management Quick chase: We're always suspicious of celebrity endorsers who may only have a faint familiarity ... (PREMIUM PERIODICAL ARTICLE) 3. Cut to the Chase: Print; MasterCard.(Chasers)(Brief Article) Company: MasterCard, Purchase, N.Y. Agency: McCann-Erickson, New York Market: Small businesses Quick chase: Balled-up sheets of paper from a legal pad are an apt image ... (PREMIUM PERIODICAL ARTICLE) 4. Goat or Gloat.(Chasers)(Brief Article) Company: PricewaterhouseCoopers, New York Agency: Hill Holliday, New York Market: CEOs Quick chase: PricewaterhouseCoopers' ad has an important message about findings from an audit committee ... (PREMIUM PERIODICAL ARTICLE) 5. Beyond the Biz: Trials, tribulations of co-marketing to the jet set. Byline: Mary E. Morrison Opening a business in an airport is no small task these days. Ask Bruce Schoenberg, co-owner of Oasis Day Spa, which ... (PREMIUM PERIODICAL ARTICLE) 6. In Direct; DM spending on the upswing.(Direct & Database)(direct marketing... Marketers are projected to spend $186 billion this year on all U.S. direct response marketing media tracked by the Direct Marketing Association, a 9% increase ... (PREMIUM PERIODICAL ARTICLE) 7. Up & Comer: Courtney Kile.(Special Report: Best & Brightest Media... Byline: Kate Maddox Title: Media supervisor Company: AKQA Location: San Francisco Key b-to-b clients: palmOne, Visa Years in media business: 6 Most unusual media placement ... (PREMIUM PERIODICAL ARTICLE) 8. Direct Tech.(Direct & Database)(BuyerLeverage introduces Email Self... Product: Email Self Insurance Company: BuyerLeverage Cost: Not disclosed (price is based on a licensing fee negotiated with ISP customer) What it does: Product potentially ... (PREMIUM PERIODICAL ARTICLE) 9. Industry Outlook: Sales, marketing must demonstrate value.(Vertical Insight:... Byline: Roger Slavens As for Hanley Wood's residential construction publications Builder, Big Builder and Multifamily Executive, Warren Nesbitt knows a bit about how companies ought ... (PREMIUM PERIODICAL ARTICLE) 10. Leave gloom behind.(Opinion)(Column) Byline: John Obrecht The best thing about attending the Direct Marketing Association's Annual Conference and Exhibition-from a journalist's perspective-is that it provides a good indication ... (PREMIUM PERIODICAL ARTICLE)
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