B to B

Issue Date: 01/19/2004

In This Issue

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1. Rules to remember for TV advertising.(Chasers) Unlike moments on the playing fields of the National Football League, moments of triumph in America's office spaces are rarely recognized. But, in a lighthearted ... (PREMIUM PERIODICAL ARTICLE) 2. Microsoft raises profile in direct; Software giant provides direct, e-mail... Byline: CAROL KROL Microsoft Business Solutions is gaining a significant presence as a direct marketing services provider to its small-business partners and resellers. The turnkey ... (PREMIUM PERIODICAL ARTICLE) 3. New Raptor site offers detailed product info.(NetMarketing)(Brief... Byline: Jeremy Esposito Company: Raptor Networks Technology Web site: www.raptor-networks.com Agency: Crisp Digital Branding, Newport Beach, Calif. Launch date: Dec. 12, 2003 Design: Until recently, ... (PREMIUM PERIODICAL ARTICLE) 4. Goat or Gloat.(Chasers)(Brief Article) Company: Lexmark, Lexington, Ky. Agency: LB Works, Chicago Market: IT managers Quick chase: We're all for having a good time in b-to-b advertising, but let's ... (PREMIUM PERIODICAL ARTICLE) 5. BtoB Q&A: DMA chief Wientzen to retire this summer; Exec points to postal... Byline: CAROL KROL H. Robert Wientzen, president-CEO of the Direct Marketing Association, last month announced he would retire July 1. The seasoned marketing veteran came ... (PREMIUM PERIODICAL ARTICLE) 6. January 1948: Unwritten journalistic law; Hindsight A b-to-b time capsule. Fifty-six years ago in Industrial Marketing, adman Luis Gibson of the New York-based George H. Gibson Co. offered some presumably unsolicited advice to business editors: ... (PREMIUM PERIODICAL ARTICLE) 7. Siemens makes portal problems easy to track.(CRM Strategies)(Brief Article) Byline: Karen J. Bannan CHALLENGE: Siemens Buyside Marketplace USA (www.siemens.com/click2procure) is a procurement Web portal designed for Siemens employees. The site, which is accessed by ... (PREMIUM PERIODICAL ARTICLE) 8. In Direct.(Direct & Database)(Brief Article) Accenture, Acxiom join on databases Accenture and database giant Acxiom Corp. have joined forces to develop database solutions for joint clients in vertical industries including ... (PREMIUM PERIODICAL ARTICLE) 9. Hanley Wood puts show on the road; Traveling construction exhibition will... Byline: SEAN CALLAHAN Construction industry media company Hanley Wood has taken the traditional trade show and told it to hit the road. The publisher of ... (PREMIUM PERIODICAL ARTICLE) 10. Wientzen's track record at DMA.(News)(Brief Article) The Direct Marketing Association has made progress on several fronts since H. Robert Wientzen was named president-CEO in 1996. Among these achievements were increasing the ... (PREMIUM PERIODICAL ARTICLE)
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