B to B

Issue Date: 11/10/2003

In This Issue

1-10 (of 86) related articles Sort by: Relevance \| Date Items per page
1. As U.S. economy rebounds, will star employees depart?(Opinion) Byline: Ellis Booker Last month, the Commerce Department reported a dramatic 7.2% annualized growth rate in the third quarter-the highest growth rate since the first ... (PREMIUM PERIODICAL ARTICLE) 2. Identifying trigger events.(Opinion, trigger events) Byline: Ron Cowan With marketing response rates continually declining, marketers must fully examine the reason why a prospect purchased a product or service in the ... (PREMIUM PERIODICAL ARTICLE) 3. Doremus celebrates 100 years.(News) Byline: KATE MADDOX Doremus & Co., which is celebrating its 100th birthday today with a big bash in New York, has thrived over the years ... (PREMIUM PERIODICAL ARTICLE) 4. Doremus milestones.(News)(Brief Article) 1903: Founded as an in-house agency for The Wall Street Journal. 1914: First major campaign, promoting Liberty Bonds to raise money for World War I. (PREMIUM PERIODICAL ARTICLE) 5. Plastics, chemical groups may merge campaigns.(News) Byline: STEVE TOLOKEN The plastics industry's advertising campaign could merge with a new effort on behalf of the chemical industry as soon as next year. (PREMIUM PERIODICAL ARTICLE) 6. BtoB Q&A: Rigler streamlines EDS global marketing group.(News)(Interview) Byline: CAROL KROL Gail Rigler, corporate VP-global marketing for Electronic Data Systems Corp., is approaching her 23rd year with the $22 billion business services outsourcing ... (PREMIUM PERIODICAL ARTICLE) 7. Quick Hits; Martin/Williams wins ABM's Grand CEBA.(Briefs) Martin/Williams won the Grand CEBA Award at the American Business Media's 8th Annual Creative Excellence in Business Advertising Awards, held Oct. 29 in New York. (PREMIUM PERIODICAL ARTICLE) 8. Marketers address war concerns, successes.(News) Byline: SEAN CALLAHAN While the war in Iraq hasn't had much short-term economic impact on most U.S. businesses, the conflict and subsequent reconstruction have created ... (PREMIUM PERIODICAL ARTICLE) 9. E-Mail Marketing Best Practices.(NetMarketing) Byline: KAREN J. BANNAN If you believe what's written in the media, e-mail marketers are the equivalent of public enemy No. 1, and what they ... (PREMIUM PERIODICAL ARTICLE) 10. Business trumps fun in the sun.(Opinion)(Column) Byline: John Obrecht The Direct Marketing Association took a fun-in-the-sun approach in marketing last month's Annual Conference & Exhibition in Orlando, with promotional materials featuring ... (PREMIUM PERIODICAL ARTICLE)
1-10 (of 86) related articles Sort by: Relevance \| Date Items per page 1-10 (of 86) related articles 12 3 4 5 6 7 8 9 Next

Browse Journal Archives

▼ - newer

older - ▼

2007

2006

2005

2004

2003

2002

2000

Back to Professional Journals Home

Sponsored Links

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.