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Issue Date: 06/10/2002

In This Issue

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1. Valuing the corporate brand in a downturn.(Brief Article) From the vantage point of many chief financial officers today, hard-to-track corporate branding campaigns have become hard to justify. It's easier to push marketing dollars ... (PREMIUM PERIODICAL ARTICLE) 2. Search engines deserve more of your dollars.(Brief Article) While some companies have discovered search engine positioning (SEP) to be the most cost-effective online marketing tool available, most marketers have yet to realize its ... (PREMIUM PERIODICAL ARTICLE) 3. ABM president remains sunny despite cloudy climate; Hughes thinks `worst is... American Business Media President-CEO Gordon Hughes said he believes the advertising-based recession is ending. ``I truly believe the worst is over,'' Hughes said in his ... (PREMIUM PERIODICAL ARTICLE) 4. Clued In: E-mail audits clean lists, improve response rates.(Brief Article) It's not easy to reach Ian Oxman by e-mail. The founder of e-mail marketing company ChooseYourMail Inc. and now VP for e-mail consulting at Rapp ... (PREMIUM PERIODICAL ARTICLE) 5. CRM Notes.(Brief Article)(Product Announcement) Blue Martini and eLogic partner Customer relationship management technology companies Blue Martini Software Inc. and eLogic Group L.L.C. last month announced a marketing and consulting ... (PREMIUM PERIODICAL ARTICLE) 6. Chasers take to the road in tale of two cities' ads.(Business to... The devoted Chasers staff always goes the extra mile when it comes to tracking down b-to-b advertising. For this month's report, we went about 8,000 ... (PREMIUM PERIODICAL ARTICLE) 7. Schools and hospitals in path of Dell's 'funnel'!(Brief... True database integration is a pipe dream for direct marketers who struggle with legacy systems and slim technology budgets. Not so for Dell Computer Corp.'s ... (PREMIUM PERIODICAL ARTICLE) 8. 'Entrepreneur' stays the course ; Magazine maintains small-business... Palo Alto Software Inc., which sells business planning computer programs, has been running its ads for the last three years in both Entrepreneur and Inc ... (PREMIUM PERIODICAL ARTICLE) 9. Cut to the Chase: Print.(Brief Article) Company: American Electric Power Co. Inc., Columbus, Ohio Agency: Digitas, Boston Market: Energy users Chase: The Chasers do not like borrowed interest visuals or reversed ... (PREMIUM PERIODICAL ARTICLE) 10. In Direct.(Brief Article) WestWayne buys Breathe Interactive WestWayne Inc., a $360 million ad agency, has acquired interactive direct response agency Breathe Interactive to beef up its direct and ... (PREMIUM PERIODICAL ARTICLE)
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