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Germans cut back incentives in US.(News)(Column)

By Kurylko, Diana T.
Publication: Automotive News Europe
Date: Monday, June 27 2005

Byline: Diana T. Kurylko

New products are helping German automakers keep their US incentive spending low, especially when compared with US-owned luxury brands.

In May, European brands spent an average of $1,877 (about [euro]1,540) on incentives - including dealer cash and lease subvention. That's down from $1,919 a month earlier, according to industry research company Edmunds.com.

The European numbers would have been even lower if it weren't for heavy spending by US-owned brands.

For instance, Jaguar spent an average of $4,240 per vehic

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