Small Business Resources, Business Advice and Forms from AllBusiness.com

The E class needs to be a success.(Mercedes-Benz plans to marketing medium-premium segment with...

By Meiners, Jens
Publication: Automotive News Europe
Date: Monday, May 15 2006

Byline: Jens Meiners

Mercedes-Benz aims to regain its position as No. 1 in the medium-premium segment with its face-lifted E class sedan.

Last year, the German brand's core model was toppled from the top spot in western Europe by the Audi A6.

"We aim to be No. 1 in the segment again," Thomas Weber, DaimlerChrysler's head of research and technology, said at the car's launch this month in Munich. DaimlerChrysler owns Mercedes.

Mercedes' weapon to regain the segment's crown is better technology for the same price.

"We have adde

In addition, make sure to read these premium articles also available with your free trial:

T T T
art_print Printart_email Email 16x16-digg-guy  Digg It delicious-small  del.icio.us

Related Resources

Free AllBusiness Articles

  • VW and luxury? Pischetsrieder wants to remake the "people's car" company. Can it be done?
    • Rolling into Volkswagen showrooms these days is a 17 1/2-foot-long, low-slung sedan that embodies all the engineering and technical know-how the German automaker can muster. Even though VW's motto was once "think small," there's nothing small about the new Phaeton, especially its price tag: up to $95,000. The Phaeton is ......
  • Upwardly mobile: with its new A6, Audi earns full luxury status.
    • It seems hard to imagine, but less than 20 years ago Audi made middle-class automobiles of doubtful reliability. They were known in Europe as "burgher cars": good enough for small-town businessmen, better than Volkswagens, but hardly on a par with Mercedes-Benzes or BMWs. [ILLUSTRATION OMITTED] Times have changed. The new ......
  • DaimlerChrysler's R&D Investment To Reach $55 Million Over Next Three Years.
    • DaimlerChrysler AG said it plans to invest $55 billion to $60 billion in re-search and development over the next three years as it seeks to lead the auto industry in technological innovation, co-chairman Juergen Schrempp said. With the broader vehicle line that resulted from the recent merger of Chrysler Corp....
  • German automotive miracle stalls.
    • In the mid- to late-1990s, German auto companies were posting record profits that were mainly the result of success in the United States and other export markets. Volkswagen's fortunes were turning around as Americans again warmed to the charms of the new' Beetle and fob low up models. Mercedes succeeded ......
  • Automotive boosts German output; when Germany was moving into a recession, the foundry industry still held its own in 2002, at least in total. However, this picture was due to the boom in the automotive...
    • As shown in table 1, total ferrous castings order income grew by 4.4% over the year 2001 from 3.695 million tonnes to 3.854 million tonnes, while production went slightly down to 3.75 million tonnes. This 1.4% loss is regarded as a return to normal production levels. However, there is a ......
  • Big deal luxury wheels: sedans for the un-sedate.
    • for practically minded CEOs, $40,000 to $50,000 luxury sedans are the sweet spot of the automotive market these days. Part of the reason is that other contenders are fading. Behemoth SUVs, for example, scream "gas hog," well appointed though they might be. Six-figure cruisers bespeak excess in an environment ......
  • VW and Luxury?
    • HEADNOTE Pischetsrieder wants to remake the "people's car" company. Can it be done? BY HERBERT SHULDINER Rolling into Volkswagen showrooms these days is a 17 -foot-long, low-slung sedan that embodies all the engineering and technical knowhow the German automaker can muster. Even though VW's motto was once "think small," there's ......

Blogs

  • Developing Creative Minds
    • I love reading articles in the business section of any newspaper or magazine that reveals a new use for an old product or shows how a company is targeting a new but known market. It makes me think that the powers that be are cultivating and then nurturing a creative ......
  • Ford's Smart Marketing Strategy
    • As long as we're on the subject of brands AND cars, I have to give two thumbs up to Bill Ford, the new "face" of Ford. Not long ago he became the chief delivery guy of the new Ford story and I think he made a wise decision. As I ......
  • ECONOMIC REPORT: RETAIL SALES ARE DOWN - SO WHAT DO YOU DO?...
    • By now you may have heard the news -- retail sales were down significantly in June - down way more than expected. So what does that mean to you, the small business owner? It means less free cash for your customers to spend in your store. It's time once again ......
  • Tour de Life - From Coma To Competition
    • Tour de Life, Tour de France, business, bicycling ......
  • All Bloggers
Related Topics
Tools

Sponsored Links

Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.