Auto IT moves back to basics. (Technology Update Information).(information technology)

When it comes to information technology (IT), today the auto industry is going "back to basics." Some of the major strategies pursued over the last decade either have not panned out or have already been played out. North American-based automakers are back into familiar trenches. The current three criteria for success--(1) quality, (2) cost and (3) fresh products--are indisputably foremost on the minds of upper management. IT in this traditional environment is taking more of a backseat role. This contrasts with the widespread sentiment held until recently that IT could transform th