Easyriders Motorcyle Experts to Appear on A&ETelevision Show; Two "Easyriders" Give TV Viewers a...

AGOURA HILLS, Calif.--(BUSINESS WIRE)--Aug. 26, 1999--

Two motorcycle experts at Easyriders Inc. (AMEX:EZR) will take television viewers for a historical motorcycle ride this Sunday.

Easyriders magazine editor Dave Nichols and "Rip," also a contributing editor, will be featured

The two-hour segment gives viewers a close-up look at the various eras of motorcycling as well as delving into the unique lifestyles of motorcyclists from all walks of life. The show is slated to air at 8 p.m. ET (9 p.m. PT) and reaches nearly 72 million homes.

"We are really privileged and excited to have the opportunity to share our motorcycle experiences with viewers across the country," said Nichols.

"The motorcycling population is a unique and growing segment in our society. In fact, millions of people now own motorcycles nationwide and the number of cycling enthusiasts continues to rise dramatically," said Nichols. "The evolution of the motorcycle lifestyle is fascinating and the show does a great job capturing each era."

The A&E special presentation takes viewers on a wild ride, beginning with World War II vets purchasing motorcycles and roaming the highways of Southern California in the '40s to the famous Hell's Angels making national headlines during the '60s. The story is told by people who lived it, including interviews with filmmaker Albert Maysles, author Ken Kesey and actor Peter Fonda.

In addition, the show features several key industry spokesmen including Nichols and "Rip" -- a roving editor for Easyriders magazine. Rip travels across the country, chronicling his motorcycle adventures for the magazine.

"Easyriders magazine has always been, and continues to be, the publication of choice for Harley-Davidson devotees," said Nichols. "The magazine is dedicated to bikers and owners who enjoy the independent and free spirit that the motorcycling lifestyle represents. Over the years, Easyriders has chronicled the evolving era of motorcycling and it has built up a rich tradition that we are proud of."

About Easyriders Inc.

Easyriders is a publicly traded, diversified company with publishing, retail, restaurant and entertainment interests dedicated to serving the independent, free-spirited motorcycling and related lifestyles market.

Easyriders currently publishes more than a dozen popular motorcycle, special-interest and lifestyle magazines, with a total worldwide readership of more than 6 million. The company also owns, operates and franchises Easyriders retail stores throughout the United States, and owns and operates the El Paso Bar-B-Que restaurant chain.