Miller Lite and Harley-Davidson Motor Co. Give NASCARChampion Rusty Wallace a Wild New Ride.

Sports Editors/Auto Racing Writers & Columnists

DAYTONA, Fla.--(BW SportsWire)--March 6, 2000

NASCAR champion Rusty Wallace Monday unveiled a new look for his No. 2 Miller Lite Ford Taurus, featuring a special paint scheme with a Harley-Davidson theme.

The unveiling

ceremony was held at Daytona Bike Week, a 10-day festival that welcomes hundreds of thousands of motorcycle enthusiasts each year. Wallace, Miller Lite, and Harley-Davidson Motor Co. will give NASCAR fans their first glimpse of the car at a trackside press conference on March 23 at Bristol Motor Speedway.

Wallace's Miller Lite machine will be wearing flames and the Harley-Davidson(R) logo over a sleek metallic blue body paint for three races this summer. Fans can catch the Miller Lite/Harley-Davidson Ford in the Pepsi 400 at Daytona International Speedway on July 1, the goracing.com 500 at Bristol Motor Speedway on Aug. 26, and the Sept. 9 race at Richmond International Raceway.

Beginning with the car's on-track debut in Daytona, Action Performance Companies Inc. will offer fans a full line of collectible die-cast replicas, apparel items and related merchandise with the Miller Lite/Harley-Davidson theme.

"I think there are many similarities between NASCAR fans and motorcycle enthusiasts, and this car should have a lot of appeal for everyone, both from an entertainment and collectibles standpoint," said Wallace. "The paint scheme looks really great, and I specifically chose to run it in night races because it will look so cool going around the track.

"I also feel especially good about running this car at tracks where I've had successful races before."

"We are thrilled to be working with Rusty, Miller Brewing Co., and Harley-Davidson Motor Co. again this year on a program that unites NASCAR fans and motorcycle lovers," said Fred W. Wagenhals, Action Performance chairman, president and chief executive officer. "Last year's Harley program was such a hit, we couldn't wait to get Rusty behind the wheel of another specially designed car.

"And the metallic paint scheme is going to shine brilliantly under the lights."

Miller Brewing Co. and Harley-Davidson introduced a special-edition Miller Lite/Harley-Davidson paint scheme to NASCAR last summer with great enthusiasm from the fans, and the two Milwaukee-based companies are continuing their relationship through special programs with Wallace and Action Performance to unite the fans of both forms of motorsports.

Action will design, market and distribute a variety of exclusively designed collectible die-cast replica cars, apparel items and other merchandise with the Miller Lite/Harley-Davidson theme, which will be available trackside, online through goracing.com, through Action's established distribution channels and Harley-Davidson Dealers.

Action Performance Companies Inc. (Nasdaq: ACTN) is the leader in the design, promotion and distribution of licensed motorsports merchandise. Its products include a broad range of motorsports-related die-cast car replica collectibles, apparel, souvenirs, and other memorabilia.

The company markets and distributes products through a variety of channels, including the Racing Collectable Club of America (RCCA), online at goracing.com, trackside at racing events, mass retail department stores, and a worldwide network of wholesale distributors and specialty dealers.