Toyota Displays Its Largest Beijing Show Lineup Ever.

Tokyo, Japan, Apr 20, 2008 - (JCN Newswire) - Toyota Motor Corporation announced today that it is displaying a total of 50 production and concept vehicles at the 2008 Beijing International Automotive Exhibition, held from today until April 28 at the new China International Exhibition Center in Beijing,

The display - aimed at responding to the rapidly diversifying Chinese market - is the largest and most-varied Toyota/Lexus exhibit ever at the biannual Beijing event. Production models shown include the compact Yaris (to be built in Guangzhou, China from the end of May) and the new Vios and Lexus LX570 SUV, both introduced in China earlier this year. The most-ever concept cars on display ever for Toyota/Lexus at the Beijing show - seven, including six appearing in China for the first time, such as the iQ compact and the personal mobility i-REAL, indicate Toyota's direction regarding the environment and energy diversification.

The display also highlights advances in environmental and safety technologies, with cutaway models of the Prius and LS600h hybrids and the GOA (Global Outstanding Assessment) collision-safety body represented by a crash-tested Camry and the Crown, models that both received a five-star safety rating under the C-NCAP (China New Car Assessment Program) introduced in 2006.

In addition, at a press conference at the show today, TMC President Katsuaki Watanabe elaborated on Toyota's vision and initiatives for contributing to the achievement of sustainable mobility in China and elsewhere.

About Toyota Motor Corporation

Established in 1937, Toyota Motor Corporation (TSE: 7203; NYSE: TM), which celebrates its 70th anniversary this year, has developed into one of the world's best known automobile manufacturers. The Toyota Group sold over 8.5 million vehicles under the Toyota, Lexus, Daihatsu, and Hino brands in more than 170 countries and regions in fiscal 2007. Further, the Company's production is firmly rooted in local communities, with 52 companies manufacturing vehicles and parts in 26 countries and regions. Toyota had approximately 300,000 employees on a consolidated basis at the end of fiscal 2007. The company is headquartered in Aichi, Japan. For more information, please visit www.toyota.co.jp/en/index.html .

Source: Toyota Motor Corporation

Contact:

Toyota Motor Corporation
Corporate Communications Department/
Public Affairs Division
Tel: +81-3-3817-9150
URL: http://www.toyota.co.jp/en

Japan Corporate News Network. All rights reserved.