Europe -- New research from Datamonitor revealed an unprecedented opportunity for oil companies to generate increased revenues and greater customer loyalty by offering a "total motoring solution" package to motorists. Such a package would involve servicing all of the motorist's needs from the initial purchase of a car, to motor insurance, auto finance, service and repair, and fuel.
Datamonitor's recent customer survey found that interest among consumers for this type of service is relatively high with one in five consumers stating that they would take at least two of th