Reynolds and Reynolds purchases The Nickelsen Group.

DAYTON, Ohio--(BUSINESS WIRE)--July 11, 1995--The Reynolds and Reynolds Company (NYSE:REY) announced today that it has acquired the assets of The Nickelsen Group, a Cleveland-based general management consulting firm for the automotive industry. Best known for its automotive retail expertise and leading

David R. Holmes, Reynolds' chairman, president and CEO said, "This acquisition will enhance the total value proposition of both organizations. Together, we will offer results-oriented solutions to dealerships and manufacturers seeking consultive services. Backed by Reynolds' leadership position in the marketplace and The Nickelsen Group's expertise in automotive retail, we now bring an unparalleled combination of process engineering, technology, implementation and continuous improvement to the entire automotive marketplace."

Founded in 1980, The Nickelsen Group has become the premier automobile dealership consulting firm in the United States. The organization serves hundreds of individual dealerships, as well as dealer associations and automobile manufacturers around the world.

"Partnering with the industry's leading information systems supplier is both an exciting and logical move for us," said Steve Nickelsen, president, The Nickelsen Group. "Reynolds' position as the industry's information technology leader will accelerate our ability to bring customer retention and employee development programs to a growing number of dealerships and manufacturers across the country."

"The Nickelsen Group's 'hands-on' approach to consultive services mirrors Reynolds' own philosophy," explains Pete Granson, vice president, Professional Services for Reynolds' Automotive Systems Division. "We work side-by-side with employees inside the dealership to help them develop new processes and skill sets that consistently achieve world class results."

Reynolds and Reynolds is a Fortune 1000 company headquartered in Dayton, Ohio. Reynolds provides integrated information management systems and related value-added services to automotive, healthcare and general business markets. The company reported fiscal 1994 revenues of $809 million.

CONTACT: Reynolds and Reynolds Co., Dayton

Paul Guthrie, 513/449-4216