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KINGS OF BLING; Carmakers focus on the urban market.(News)(Product/Service Evaluation)

Byline: -MARK VAUGHN

Bryon Russell is best known as an 11-year NBA forward, first with the Utah Jazz and now with the Los Angeles Lakers. But now Russell can add another title to his resume: King of Bling. He won that not for his athletic talent, but for his taste in customizing.

Russell's deep-blue Hummer H2 with chrome trim and chrome spinner wheels (even on the spare) beat out 23 other cars owned by athletes and celebrities in an event called Rollin' 24 Deep GM All-Car Showdown. Rollin' is a new twist on the automotive concours, sort of a Pebble Beach for

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