Small Business Resources, Business Advice and Forms from AllBusiness.com

Moonraker project seeks marketing savvy for VW; German carmaker aims to probe loss of US appeal.

Byline: Diana T. Kurylko

Volkswagen group Chairman Bernd Pischetsrieder has sent a group of specialists to the US to help fix the German brand's problems in the world's biggest auto market.

The team - which is named Moonraker after a 1955 Ian Fleming James Bond spy book - is traveling the US in search of marketing insights.

Moonraker is the pet project of Pischetsrieder, who lamented that VW's $1.29 billion ([euro]1.04billion) loss in North America last year was unacceptable. The group is headed by Stefan Liske, director of group product strategy

In addition, make sure to read these premium articles also available with your free trial:

T T T
art_print Printart_email Email 16x16-digg-guy  Digg It delicious-small  del.icio.us

Related Resources

Free AllBusiness Articles

  • SupplyOn takes on North American market
    • The SupplyOn online marketplace for tier one automotive suppliers is making the leap across the pond. Founded in 2000 through investments from major German automotive suppliers Robert Bosch, Continental, INA Werk Schaeffler, SAP and ZF Friedrichshafen, the marketplace has gained strong acceptance in Europe and is now moving into the ......
  • German design: Germany's post-Nafta trade with Mexico is delivering some powerful punches. (Spotlight).
    • German companies from Bosch to BMW are thriving in Mexico under Nafta, but they say their own free-trade agreement with Mexico has yet to make its mark and Europe's trade officials should do more to promote it. Germany, as a member of the European Union (EU), is party to the ......
  • Keys to Chrysler's comeback.
    • Platform teams, a modern technical center, a new corporate culture, and companywide CAD drove the resurgence of the third-largest automaker in the United States. While it remains the smallest of the Big Three domestic automakers, Chrysler Corp. has made a remarkable comeback since its latest brush with bankruptcy earlier this ......
  • How is Detroit responding to Japanese and Swedish organization and management systems?
    • How is Detroit Responding to Japanese and Swedish Organization and Management Systems? The Japanese are rewriting the book on the American automobile industry, and the reading is disquieting. Since the turn of the century, Detroit has dominated the global automobile industry. In 1960, Detroit's Big Three manufactured over the half ......
  • Smart lesson in quality: carbuilders and suppliers strive together in Smartville Nation.
    • Sitting in the cantina in downtown Smartville, you look down on all your failures as you eat lunch. The top-floor restaurant, along with the French factory's administrative offices, overlook the re-work station, the centerpiece of the cross-shaped Smart Car plant. As they eat, workers from the automaker and suppliers alike ......
  • ISRA Enhances Robitic Capabilities
    • Located in our own backyard is an international company with roots in a town most have never visited, specializing in a subject that could be equally as foreign. ISRA Vision Systems develops turnkey machine vision solutions for industrial applications. "We specialize in twodimensional and three-dimensional robotic guidance, surface inspection and ......
  • In terms of luxury auto sales, Europe dominates America
    • IMAGE TABLE 2 America's Top Choices for Luxury Cars in 1999 In the 1980's, Japanese auto makers set their sights on capturing a huge portion of the American market for small and mid-sized cars. To say that they were successful in this endeavor would be an understatement. Nearly a decade ......

Blogs

  • How to Buy a Business in 10 (not so) Easy Steps
    • In this article, I outline a ten-step process to purchase a business in a privately negotiated transaction. The ten steps are: 1. Assemble a team of experienced advisers. 2. Determine the type of business to buy. 3. Find a business for sale. 4. Conduct a due diligence investigation. 5. Value ......
  • Questions for Coaching
    • Socrates (469-399 BCE) was a fifth century Athenian philosopher known for his interactive methods of teaching, examination of the concept of piety, adherence to civil obedience, and inquiries into the basis of virtue. He is perhaps best remembered for his ultimate act of civil obedience, administering his own death sentence ......
  • The Buy a Business Ten Step
    • This is the first of three updated articles in which I describe the processes involved in buying and selling a business. This post is from the Buyer's perspective. The second post and the third post focus on the Seller. 1. ASSEMBLE A TEAM. Buying a business can be a time ......
  • Your Management Questions #8
    • Every Friday, I"ll answer two or three management questions submitted through the "Ask Lisa"?? link found on my blog and on my website. This week I will address two questions submitted by Alan and Walker. If you would like to submit a management question for future Friday posts, click here....
  • All Bloggers
Related Topics
Tools

Sponsored Links

Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.