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Ballard Power Systems is shifting its focus from automotive fuel cells to more immediate fuel cell markets. CEO John Sheridan acknowledged the Vancouver-based company's public image was the fuel cell car, but said it had consumed resources better spent on other projects such as building fuel cells

for forklifts or backup power generators. Ballard will continue to develop fuel cell-powered bus technology. Major Ballard shareholders, Daimler and Ford Motor Co., will return their shares in Ballard for cancellation and the three companies will team up to create a new company to develop automotive fuel cells.

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