Toyota to Produce Camry Hybrid in Thailand.

Tokyo, June 10, 2008 - (JCN Newswire) - Toyota Motor Corporation (TMC) announced today that, as part of an effort to further popularize hybrid vehicles worldwide, it will begin producing the "Camry Hybrid" at Toyota Motor Thailand Co., Ltd. (TMT), TMC's vehicle production base in Thailand.

Production of the Camry Hybrid at TMT's Gateway Plant will commence in 2009, with an annual production target of 9,000 vehicles.

"Thailand is the first ASEAN country to build hybrid vehicles. As the Camry has received a warm welcome from Thai customers, we are sure these customers will be satisfied not only with the product but also with its environmental performance", said TMT President Mitsuhiro Sonoda at a joint press conference in Bangkok with Siam Toyota Manufacturing Co., Ltd.

Ever since the introduction in 1997 of the Toyota Prius?the world's first mass-produced gasoline-electric hybrid vehicle?TMC has actively been promoting and popularizing hybrid technology, as part of its high-priority environmental management policy.

Toyota aims to sell 1 million or more hybrid vehicles annually as early as possible in the 2010s and is working to establish a worldwide optimal hybrid vehicle production system that reflects market needs.

Outline of TMT

Company name            Toyota Motor Thailand Co., Ltd. (TMT)
Established             1962
President               Mitsuhiro Sonoda
Equity participation    TMC: 86.4%;
                        The Siam Cement Public Company Ltd.: 10.0%;
                        others: 3.6%

Location:               Samutprakarn Province
                        (approx. 15km south of Bangkok)
Start of production     1964
Annual prod. capacity   250,000 units
Products                Hilux, Fortuner

Location:               Chachoengsao Province (approx. 110km
                        southeast of Bangkok)
Start of production     1996
Annual prod. capacity   200,000 units
Products                Camry, Corolla, Soluna Vios, Wish, Yaris

Location:               Chachoengsao Province (approx. 65km southeast
                        of Bangkok)
Start of production     2007
Annual prod. capacity   100,000 units
Hilux                   Hilux

2007 production results 502,000 units (including CKD production)
Number of employees     14,000 (as of May 2008)

About Toyota Motor Corporation

Established in 1937, Toyota Motor Corporation (TSE: 7203; NYSE: TM), which celebrates its 70th anniversary this year, has developed into one of the world's best known automobile manufacturers. The Toyota Group sold over 8.5 million vehicles under the Toyota, Lexus, Daihatsu, and Hino brands in more than 170 countries and regions in fiscal 2007. Further, the Company's production is firmly rooted in local communities, with 52 companies manufacturing vehicles and parts in 26 countries and regions. Toyota had approximately 300,000 employees on a consolidated basis at the end of fiscal 2007. The company is headquartered in Aichi, Japan. For more information, please visit www.toyota.co.jp/en/index.html .

Source: Toyota Motor Corporation

Contact:

Toyota Motor Corporation
Corporate Communications Department/
Public Affairs Division
Tel: +81-3-3817-9150
URL: http://www.toyota.co.jp/en

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