I’m a firm believer in learning from my lessons, and there have been plenty in marketing over the past nine years.
Articles by Expert Susan Payton
A happy customer is one that will bring you business again and again, and cut down on your own efforts to attract new business. Here’s why customer loyalty is key for your brand’s success.
Your kids are already Snapchatting, Instagramming, and Tweeting like pros, so you’re considering letting them help your business with its social media endeavors. Good idea or classic #fail?
Marketing, if done correctly, is the perfect combination of multiple strategies and techniquesmuch like a breakfast burrito.
Sometimes I’m so busy focused on my own small business that I don’t know what’s going on around me. So I asked a few of my fellow micropreneurs what their challenges have been. Do their answers ring true?
Find out exactly what journalists think of press releases. Good, bad, indifferent?
You don’t have to be a Michelin-starred restaurant to deliver the best customer experience. Take notes from these tips.
If our customers were more like our dogs in the following four ways, we’d all have more business than we could handle.
You’ve got an idea and now you want to start a business. But is it right for you? This list will help you determine whether entrepreneurship is a good fit for you.
The brand experience that a customer has will make or break your business. Here we look at five lessons that Fogo de Ch⭠teaches us about customer experience.