Without a smart strategy, committing human and financial resources to a social media campaign could cost you big, draining resources and generating negative ROI. Here are 10 mistakes to avoid.
Articles by Expert Brad Shorr
Content marketing can help generate leads, educate the audience, and expand brand awareness. Every company with a sales force should be working overtime to out-content market the competition.
Do you want to make a ton of money in sales? Here’s how to make it happenit’s really quite simple.
Big brands have big pay-per-click ad budgets and routinely manage campaigns targeting literally millions of keywords. Brad Shorr explains how small businesses can compete.
Even though small businesses are spread thin on budgets and staff, heres how a small business can get its fair share of organic sales leads on Google.
Is your business dumb, fat, and happy? If so, you probably don’t know it — which makes you a sitting duck for hungry competitors.
Evaluating job candidates is tricky business since candidates are prone to tell you what you want to hear. For this reason, world-class interviewers pay just as much attention to the questions they’re asked as to the answers they’re given.
If you are pondering a career change because youve grown weary in your work, here are a few suggestions and reflections from someone who has been there.
If a Scrooge client is scaring the dickens out of you, dont let it spoil your holiday season. A visit from the Spirits of Business Past, Present, and Future will make even the sourest customer as sweet as Tiny Tim.
Nothing hurts revenues (and egos) more than getting carved up by the competition. Here are four of the main reasons companies get eaten up by their competitors, along with ways to stay off the menu!