Too many small-business owners waste valuable networking opportunities. Carol Roth offers five proven tips to make the most of your next networking event.
Expert Articles by Carol Roth
It may not seem like the most inspiring image, but the process of benefiting from another company’s failure can actually be a win-win scenario for everybody involved.
There is such a thing as bad PR — and it’s all too easy to find. Carol Roth explains why PR campaigns go wrong and how to make PR work for your small business.
Marketing data is a wonderful tool for making assumptions about your customers. And you know what happens to people who make assumptions, right?
What’s the first step in bringing a hot new idea to market? Figuring out whether it’s really as hot — or as new — as you think it is.
Radical reinvention can be hip and sexy. But for too many businesses, it’s also the quickest way to snatch defeat from the jaws of victory.
Twitter can be a great tool for engaging with customers and promoting your small business. But it’s also an easy way to catch a bad case of foot-in-mouth disease.