China: Brand strategy to be enhanced

INSIDE ASIA

China will make great efforts to develop its own brand names in the next five to ten years with an aim to help sharpen the competitive edge of Chinese enterprises on both the domestic and international markets.

As a WTO member, China's exports will face less trade barriers.

Brand names are seen as a symbol of strict production and sales management and scientific marketing techniques, as well as having a good reputation among consumers, Rong said. Brand names also mean larger market shares, and have sound economic returns, he added.

The committee evaluates and awards top-brand products once a year. Last year, the committee gave the China Top-Brand Award to 57 products of 45 firms including apparel.

The committee is willing to cooperate with foreign organizations for promoting the development of the country's top-brand strategy.

The following are China's top eleven brand shirts in 2001: Youngor (Youngor Group Co., Ltd.); Conch Shanghai Conch (Group) Co., Ltd.}; Firs (Shanghai Firs Garment Co., Ltd.); Hubao (Jiangsu Hubao Group Co., Ltd.); Yinhu {Wuxi Guangming (Group) Co., Ltd.}; Rouse (Ningbo Rouse Group Co., Ltd.); Busen (Zhejiang Busen Group Co., Ltd.); Kaikai (Shanghai Kaikai Industry Co., Ltd.); Hongdou (Hongdou Group Co., Ltd.); Peacebird (Ningbo Peacebird Group Co., Ltd.); and Dahua (Beijing Dahua Shirt Factory).