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Arts, Entertainment, Media, Advertising & PR

The latest news, views, and resources for small businesses in the arts, entertainment, media, advertising, and PR industries.

Today's Must Read
atari
Alex Morris tells the legendary story of Atari's disastrous video game release back in 1982, a lesson for today's businesses about the importance of quality control.
Experts
social media
Some small business owners still think social media marketing is just "not for them." We asked 10 young entrepreneurs to chime in on the risks you take by ignoring social media in today's...
Experts
You will need to plan your marketing campaign well in advance of your busy season or seasons.
article
With plenty of tools at your disposal, these 10 tactics make it easier than ever to harness the power of the Web and get your business noticed online.
slideshow
Fredric-Paul-NEW-156px
By  | Filed In: Technology
The rise of online services like Elance and Guru allow businesses to pay less -- sometimes MUCH less -- for a variety of services. But, as usual, there's a catch.
Blog Post
Mark_Stiving156px
Reed Hastings' vision for Netflix is brilliant. But his ideas about where customers fit into that vision have been considerably less than brilliant.
Blog Post
You know what kind of service you expect as a customer. Why should your small business give its customers anything less?
article
You know what kind of service you expect as a customer. Why should your small business give its customers anything less?
article
Web advertising can be a confusing topic for small business owners. Here's a guide to the key concepts you need to know to make smart ad buying decisions.
article
How can you create a business environment that is inviting, functional, and productive? Here are some tips to help you get started.
article
How can you create a business environment that is inviting, functional, and productive? Here are some tips to help you get started.
article
Filed In: Retail and Industries
Your store's windows are a first -- and sometimes last -- chance to impress customers. Here's how to use them to their full advantage.
article
With a few simple tips, the process of buying and managing a business domain name can be very simple. Here's what you need to know.
article
With a few simple tips, the process of buying and managing a business domain name can be very simple. Here's what you need to know.
article
Don't know whether .com, .net, or .org is the best choice for your business? Here's how to decide between these and other popular domain name suffixes.
article
In consultation with gaming expert Greg Miller, we've identified five video games will teach you a lot about how (and how not) to run a small business.
slideshow
Marketing is a critical business activity, and it doesn't have to cost a fortune. Here are some great low-cost ideas for marketing your small business.
article
David Hennessy
As one rather unpleasant New Jersey bridal shop manager is learning, the Internet can turn the transgressions of even the smallest businesses into big news.
Blog Post
QR code
By Pierre DeBois |  Filed In: Interactive Marketing & Advertising and Direct Marketing
Implementing Quick Response codes in your print and offline marketing materials can create renewed engagement for your website and ultimately your business.
article
Ready to build a website for your small business? Here's a rundown of the costs you'll have to take into account -- and how much you can expect to pay.
article

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