Small Business Resources, Business Advice and Forms from AllBusiness.com

Hiring a Copywriter for Your Small Business

Like hiring good employees, finding a good copywriter takes time and persistence. You´ll need to take a break from your day-to-day business activities and conduct a thorough search. In the end, you'll

be glad you did: Using a talented copywriter will guarantee better results for your next advertising or direct mail campaign.

Don´t worry if you can´t find a writer who has a lot of experience in your particular business or industry — skilled copywriters and marketing experts can handle a broad range of assignments. Following this step-by-step process will increase the likelihood that you?ll get someone who´s right for your project:

Get referrals. Ask for recommendations from friends and business associates who have worked with copywriters. Also check with your trade association, local merchants association or chamber of commerce. These and similar member organizations often maintain directories of business-to-business service providers.

How to Effectively Create a Direct Mail Campaign
Hattie Bryant of Small Business School interviews John Wargo of Wargo & Company, a marketing consulting company based in Washington D.C.