Small Business Resources, Business Advice and Forms from AllBusiness.com

Business Services for eBay Stores

It's not just Beanie Babies anymore: eBay has established itself as a legitimate distribution channel for all manner of goods. More and more companies now view online auctions as a way to reach new

customers, and eBay created its Store program to meet the needs of these businesses. And the popularity of eBay Stores has begat third-party solutions for managing your eBay Store.

EBay's business services, including the eBay Store program, allow sellers to increase sales and gain additional exposure. As an eBay Store seller, you get your own customizable "storefront," discounted listings that last longer than regular eBay listings, cross-promotion placements on your item pages, the ability to send customized emails to your buyers, monthly sales reports, and much more.

The popularity of the Store program has given rise to firms that specialize in helping sellers make the most out of their eBay stores. EBay encourages Store owners to take advantage of these consultants, and even lists them in the eBay Solutions Directory.

Internet Marketing: The Value of Pay Per Click Advertising
Interview with Lee Odden, AllBusiness.com's Internet marketing advisor.