What Is Search Engine Optimization (SEO)?

As you set up your business Web site and research how to attract new customers, you will no doubt come across the phrase "search engine optimization." But what, exactly, does it mean?

As the

name suggests, it's the process of making your site friendly to different search engines. This allows the search engines to index your site more efficiently, which in turn translates into better ranking for your site in search results. And better search ranking means more traffic to your site.

Title Tags

Title tags are one of the most important criteria search engines use to look for relevant Web pages. Title tags appear at the top of your browser and should include the keywords and phrases describing the content on the page.

Keywords

What keywords or phrases are visitors using to find your site? If you know the answer to this question, you will be in a much better position to lure visitors to your