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Adweek

Issue Date: 03/11/2008

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1. Nielsen Launches PreView NEW YORK The Nielsen Co. is set to introduce Tuesday a series of quarterly reports aimed at fostering community interaction online, beginning with a study ... (PERIODICAL ARTICLE) 2. Iris Expands Global Role With Sony Ericsson BOSTON Sony Ericsson today said that it has expanded its relationship with iris, an independent marketing shop based in London. As lead global-activation agency, a ... (PERIODICAL ARTICLE)
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