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Issue Date:
11/14/2006
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1. Element 79 to Launch Tava
Pepsi-Cola has tapped Element 79 here to handle lead advertising duties for the introduction of its lightly carbonated beverage, Tava, to come out next year, ... (PERIODICAL ARTICLE)
2. McCann Wins Nortel Global
McCann Worldgroup said it has won global advertising duties for Nortel Networks following a review. U.S. ad spending on the Toronto-based brand was $10 million ... (PERIODICAL ARTICLE)
3. Dell Inhabits Second Life
Dell has joined the rush of advertisers to set up outposts in Second Life, the increasingly popular 3-D virtual world. The computer maker took the ... (PERIODICAL ARTICLE)
4. BooneOakley Touts Rather's HDNet Debut
BooneOakley's ads for Dan Rather's debut on satellite network HDNet depict a microphone that resembles a hand grenade. The full-page print ads that broke today ... (PERIODICAL ARTICLE)
5. Revenue Science Exec Departs for Mobile Play
Internet behavioral targeting company Revenue Science lost a top executive to a mobile search startup. Omar Tawakol (shown), who was chief marketing officer at Revenue ... (PERIODICAL ARTICLE)
6. TBWA Names Paris Chief
TBWA has tapped DraftFCB France president Guillaume Pannaud (shown) as president of its Paris office, filling a vacancy created by the impending exit of Paris ... (PERIODICAL ARTICLE)
7. Ghiradelli Boosts 'Intensity' About 100%
Interpublic Group's Campbell-Ewald is breaking its first work for Ghirardelli, according to Debbie Karnowsky, the agency's executive creative director. The agency is tasked with introducing ... (PERIODICAL ARTICLE)
8. Longs Drugs Goes Into Play
The Longs Drugs chain has begun a review, according to sources. The company, which declined comment, spent $6 million on advertising in 2005 and $4 ... (PERIODICAL ARTICLE)
9. Food Industry Tweaks Ad Guidelines
Amid an epidemic of childhood obesity and mounting negative press, marketers said they have strengthened their efforts to self-regulate food and beverage ads targeting kids ... (PERIODICAL ARTICLE)
10. Q3 Web Ad Spending Slows
The Interactive Advertising Bureau said Internet spending continues to expand, though at a slower rate than in the past two years. The group estimated that ... (PERIODICAL ARTICLE) | |
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1-10 (of 13) related articles
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1-10 (of 13) related articles
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2006
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