Adweek: 20041208

1. AOL, ClassesUSA Partner on Learning Site
America Online and degree portal ClassesUSA.com have partnered to provide AOL members with a directory of accredited online degree and certificate programs. As part of ...
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2. WestWayne Prevails in Restaurant Review
Buffalo Wild Wings has awarded its $2 million advertising account to WestWayne after a review that included two other finalists, the company said. The independent ...
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3. Buffalo Wild Wings Selects Atlanta Shop
Buffalo Wild Wings has awarded its $2 million advertising account to WestWayne after a review that included two other finalists, the company said. The incumbent, ...
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4. FHB Funds Hispanic Marketing Scholarship
Fry Hammond Barr is providing the first scholarship for students in the new Center for the Study of Hispanic Marketing Communications at Florida State University, ...
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5. New CMO to Lead EDS Agency Search
Information technology giant EDS has appointed Bob Segert to the newly created position of chief marketing officer, in which he will play a leading role ...
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6. Texas Cable News Drops Ad Sales, Halves Staff
Belo Corp.'s Texas Cable News channel is cutting more than half its staff and will no longer sell its own advertising, the company said.
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7. New York, History Channel Are Co-Marketers
New York has entered into its second major marketing partnership, this time with The History Channel, which will provide the city with $19.5 million that ...
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8. Seabourn Signs With Marketing Magic
Marketing Magic has won the Seabourn Cruise Line advertising account without a review, the agency said. The independent shop in Hollywood, Fla., will provide all ...
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9. SFGT Makes Student Loans a Laughing Matter
This just in: Students are low on cash. A SFGT campaign for American Education Services, a student financial aid corporation, mixes the production values of ...
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10. Modernista! Takes GM Brand to the Slopes
Modernista! today breaks a 60-second holiday-themed spot for General Motors' Hummer that shows a father and two kids riding a toboggan down a snowy hillside.
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