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1. Fortis Bows Corporate Push
Avrett, Free & Ginsberg breaks a gritty corporate image effort next month which showcases the community spirit that inspires financial-services firm ... (PERIODICAL ARTICLE)
3. Agency News
The latest print ads for Wonderbra by TBWA Chiat/Day, New York, continue to use ... (PERIODICAL ARTICLE)
4. On the Move
Leonard Ellis was named managing director, interactive services by New York-based public relations shop Burston-Marsteller. Ellis was the head of the interactive unit at Messner ... (PERIODICAL ARTICLE)
5. He's Not Howard Stern
Victor, star of a radio spot that broke in Philadelphia, Phoenix, Seattle and Boise, Idaho, last week, likes his Skechers so much that he talks ... (PERIODICAL ARTICLE)
6. News Wire
NEW YORK--DDB Needham, New York has been identified as a contender in the review for Sara Lee's estimated $80 million domestic national broadcast and print ... (PERIODICAL ARTICLE)
7. Horizon Names Net Boss
Buoyed by a 30 percent jump in billings this year, Horizon Media has hired agency and network TV veteran Aaron Cohen to run its national ... (PERIODICAL ARTICLE)
8. FCB Creates Database Unit
In another example of a large agency positioning itself as an integrated communications specialist, Foote, Cone & Belding Worldwide has created a new division, Marketing ... (PERIODICAL ARTICLE)
9. Hotline
DALLAS--Promus Hotel Corp. has awarded creative duties for its Embassy Suites, Hampton Inn and Doubletree chains to TBWA Chiat/Day, New York, representative Cathy Planchard confirmed. (PERIODICAL ARTICLE)
10. Boca Burger Bites Back
Hoping to ride the coattails of a multimillion media blitz by meatless patty rival Gardenburger, Boca Burger this week breaks its first ad campaign with ... (PERIODICAL ARTICLE) | |
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