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Hawaiian Airlines Confident Despite Rising Fuel Costs, Slower Economy Larry Hershfield will be the first to admit that the airline industry has not been consistently profitable. Besides ... (PERIODICAL ARTICLE) Identifying, knowing & retaining your customers: the "prosumer". Today's consumer, a/k/a the Global Professional Consumer, or Prosumer, might rightly be regarded as fickle; some may even ... (PERIODICAL ARTICLE) Identifying, Knowing & Retaining Your Customers: The "Prosumer" IMAGE ILLUSTRATION 1 Today's consumer, a/k/a the Global Professional Consumer, or Prosumer, might rightly be regarded as fickle; ... (PERIODICAL ARTICLE) Coffee time: coffee consumption over the last century. Given the current popularity of Starbucks and other specialty coffees, it may be surprising that U.S. per ... (PERIODICAL ARTICLE) Gilbreth winner is Annual mainstay: Jim Barany has 50 years of industrial... James Barany, Ph.D., is sometimes tough on himself. In 1998, the professor and former associate head of the ... (PERIODICAL ARTICLE) distinguished dining Image Toppers display four-color product photos, advertising slogans and logos on tabletops for indoor or outdoor use. Manufactured ... (PERIODICAL ARTICLE) Progress of a Profession One of the best advertising slogans ever was General Electric's, "Progress is our most important product." Not only ... (PERIODICAL ARTICLE) Pricing, 1,080p Color 2006 TV Sales New York — Although falling prices will continue to highlight big-screen TV successes in the second half of ... (PERIODICAL ARTICLE) Got tagline? Food products do. A RECENT SURVEY BY THE BYLINE Group ranked the most effective all-time advertising slogans--and food packaging companies had ... (PERIODICAL ARTICLE) No 'Love' Lost Between Chef, Red Lobster Well-known chef Jasper White has filed a lawsuit against the parent of seafood chain Red Lobster, claiming its ... (PERIODICAL ARTICLE) ‘Heavens Light’ and the Decline of the German Language Germans, at least a significant amount of them, like to garnish our language with English or English sounding ... (PERIODICAL ARTICLE) Letters From a Competitor, a Criticism About ... (PERIODICAL ARTICLE) Branding the Poconos Just do it. (PERIODICAL ARTICLE) New Study Reveals Pork Rivals Chicken in Leanness New research presented at the Institute of Food Technologists annual meeting revealed a surprising fact -- pork tenderloin ... (PERIODICAL ARTICLE) THE RISE OF RADIO, FROM MARCONI THROUGH THE GOLDEN AGE THE RISE OF RADIO, FROM MARCONI THROUGH THE GOLDEN AGE by Alfred Balk McFarland & Company 350 pp. (PERIODICAL ARTICLE) Can an advertising slogan, jingle or tagline be protected, and how? Many businesses know that their names and logos can be protected as trademarks, but they are not so ... (PERIODICAL ARTICLE) Sony Enters the Internet Appliance Fray It's a Sony. No baloney. All very well--but will half-remembered advertising slogans and a reputation for good quality ... (PERIODICAL ARTICLE) 'We Try Harder:' An Ad Creates a Brand In the past 40 years, it's safe to say that the marketing landscape has changed many times over. (PERIODICAL ARTICLE) Point & counterpoint What's your line? The "stupid slogans" noted in the "What slogans work for you?" editorial (Aug. 23) are ... (PERIODICAL ARTICLE) the dollar sign HEADNOTE Researching the Advertising Industry Advertisements are insidious and commonplace. They're local and global. They're expected, anticipated, praised, ... (PERIODICAL ARTICLE)
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