Journals By Industry - Advertising Slogans

The UC San Diego Health System, which operates hospitals in Hillcrest and La Jolla, has launched a major branding campaign in a move to grab more market share in North County - with...

NEW YORK -- INVISTA is launching its Spring 2013 Denim Concepts Collection at the Kingpins Shows taking place in Los Angeles on Jan. 10-11 and in New York on Jan. 17-18. The collection...

The New Advertisement is a Joyous Celebration of Dr Pepper Fans Who Proudly Reveal Their Own "I'm a" T-Shirt That Makes Them Unique PLANO, Texas -- For more than 125 years, Dr Pepper...

Company Announces New Name and Creates a New Bioactive Platform PROVO, Utah -- Tahitian Noni International (TNI), the worldwide leader in the sales of noni products, and bioactive beverages, announced in a Global...

All the forecasts for 2012 are for current beef prices to be sustained. Trade looks set to remain strong across livestock sectors in 2012, as Jeremy Hunt reports The livestock sector is bucking...

Several recent transformational changes at Willamette Dental Group take company forward in access, technology, and patient care. HILLSBORO, Ore. -- Willamette Dental Group, the Pacific Northwest's largest multi-specialty group dental practice, has recently...

In an effort to create a single, more clear-cut identity, Long Island University is rebranding its campuses, including C.W. Post, and various facilities under one larger, LIU brand. Long Island University, founded in...

GATORADE IS RINGING in the New Year with a tagline and aggressive campaign that take an interesting new direction: Pitting nutrition against athletic gear in the battle for consumers' dollars. A commercial breaking...

Trademarks (TM or (R)), trade names (Band-Aid or Kleenex), service marks (SM) and the like can be valuable brand assets of an organization or its CEO for that matter. They are not unlike...

Brand Transformation and Market Share Growth Drive Need for Messaging Leader ATLANTA -- Convinced that great tasting food requires slow, careful preparation, in 2008 Popeyes[R] Louisiana Kitchen, a division of AFC Enterprises, Inc....

A young professional posted a question for The Brand Strategy Discussion Group on LinkedIn. She's a lifestyle and brand communications intern at Daimler (Mercedes Benz). She asks: "Does positioning still matter in today's...

HEADNOTE Starts With Campaign for "Technology Makeover" MEDIA & MARKETING Santa Ana-based DGWB Advertising & Communications recently added public relations to the services it provides Toshiba America Business Solutions Inc. The agency has...

WALTHAM, Mass. -- Affinnova, Inc., the global leader in marketing innovation software and services, has helped energize the launch of Breathable Foods' revolutionary new airborne energy shot. When Breathable Foods - a Cambridge,...

The Colorado Springs branding task force will go back to the drawing board and work with local designers to redesign its Live it Up logo, which was unveiled in November and universally panned...

Annually, Marian Salzman puts out the "Big Little Book of Nexts" spotting trends in her industry of advertising and marketing heading into the New Year. These days, she is also pointing out what...

GEORGETOWN, Mass. -- UFP Technologies, Inc. (NASDAQ: UFPT), a producer of innovative custom-engineered components, products and specialty packaging, today unveiled its new unified brand. All of the Company's various brands and product lines,...

FRIDAY, FEBRUARY 10 7:00 am - 10:00 am ICFE Registration 8:30 am - 5:30 pm Concurrent ICFE Special Sessions * * Franchise Development and Franchisor Financing Strategies in the "New Economy" * IFA...

National student housing owner and manager Campus Advantage ends each year the same way many companies do, by setting its annual goals for the next year. Part of the exercise is to establish...

Be my Valentine! Now, let's see what I can buy/ purchase/consume to express how I feel. A greeting card, for starters, pre-printed with someone else's sentiments, a frilly box of chocolates complete with...