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Nov. 5--WILBERFORCE, Greene County -- Central State University's new brand identity promises students the opportunity to change their...
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He was the creative mind behind slogans such as "Go for the Magic," which for a decade promoted...
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Numerous businesses try, but many fail at creating a successful brand. Here's how.
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Although your business is in your home, you still need a sales and marketing plan. While it does...
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It's been a bumpy ride since the 1970s, when the women's movement picked up a head of steam....
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Nov. 3--It's back to the drawing board for Mounds View city leaders hoping to help freshen up the...
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Nov. 4--It's back to the drawing board for Mounds View city leaders hoping to help freshen up the...
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The Ad Missions panel examines the latest creative work for Swiss Chalet from BBDO, entitled, "The Recruit." This...
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When William Buswell crunched the numbers from his recent fall foliage tours, he was surprised by what he...
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If Chris Hawkes could simultaneously play all the instruments on his second CD, Because I Feel That Way...
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Oct. 30--Bass Pro Shops is sought after by economic developers around the country. Tax breaks and incentives are...
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A monthlong ad push promoting atheism began this week in a dozen subway stations in Manhattan. The campaign...
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A little more than a decade since the creation of Nassau Health Care Corp., the organization has rebranded...
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Interview with Elizabeth Kanna, a brand expert and business consultant ....
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Radio advertising typically costs much less than television advertising, making it an attractive choice for smaller businesses that...
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There are several resources that provide vital information on effective packaging and design, as well as the relationship...
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If you just need a logo and not an entire campaign, an online logo company is a better...
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If you can distinguish your product or service from the competition, you will be ahead of the game.
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Many novice and veteran online advertisers make the same mistakes, which undercut the effectiveness of their Web ads.
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Extracting maximum value from your mail campaign can be difficult. You can start from scratch and learn the...
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How to Turn Your Business Dream into a Successful Reality
Napa Valley business owners tell Sumer Morenz of D&B Digital TV how they turned passion into bottom-line success.
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