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Disney to Create Advertising Research Lab HEADNOTE NewsFlash The Media Networks division of the Walt Disney Co. recently announced that it will be opening ... (PERIODICAL ARTICLE) Fates & Fortunes BROADCAST JOSEPH LOVEJOY , senior VP and acting CFO, Fisher Communications, has been named senior VP and CFO. (PERIODICAL ARTICLE) Reality Check : Political Advertising I like Easter (well chocolate actually), Christmas and Father's Day - some things that come around on a ... (PERIODICAL ARTICLE) Measuring Engagement The CW series One Tree Hill averaged just a 1.3 rating in adults 18-49 for the season to ... (PERIODICAL ARTICLE) Marketers and the ag media. OPPORTUNITIES Dave Patterson Mgr, Marketing Communications John Deere Credit, Johnston, IA Patterson oversees the Marketing Communications activities that ... (PERIODICAL ARTICLE) TV think tank. TV THINK TANK: Walt Disney Co. is planning to start a think tank designed to find out how ... (PERIODICAL ARTICLE) THE NEED FOR TRANSITION IN MINORITY ADVERTISING RESEARCH: RECENT SOCIAL... Introduction Increasingly marketers are recognizing the value of minority markets. In recent years, major corporations such as Kraft, ... (PERIODICAL ARTICLE) Contributions to international advertising research: an assessment of the... As a field of academic inquiry, international advertising has attracted numerous researchers during the last four decades. In ... (PERIODICAL ARTICLE) Perspectives on advertising research: views from winners of the American... Advertising across traditional and new media continues to contribute significantly to the marketing activities of most goods and ... (PERIODICAL ARTICLE) Moving international advertising research forward: a new research agenda. Writing in 1994, George M. Zinkhan observed that during the first 29 years of its publication, the Journal ... (PERIODICAL ARTICLE) FORTY-FOUR YEARS OF RETROSPECTIVE INTERNATIONAL ADVERTISING AND MARKETING... Abstract We performed a systematic quantitative meta-analysis of international marketing/ advertising research with regard to standardization vs. localization ... (PERIODICAL ARTICLE) DECADE SHIFTS IN ADVERTISING SCHOLARSHIP: AN UPDATE OF RECENT DISCIPLINARY... Abstract Using citation and co-citation analysis, our study builds on previous research to offer a current snapshot of ... (PERIODICAL ARTICLE) ARF - Advertising Research Foundation Advertisers, advertising agencies, research organizations, associations, and the media are regular members of the foundation; colleges and universities ... (DIRECTORY OF ASSOCIATIONS SERIES) An alternate approach to assessing cross-cultural measurement equivalence... There is considerable evidence to suggest that attitude toward the advertisement ([A.sub.ad]) influences brand attitudes in pretest situations ... (PERIODICAL ARTICLE) How+Why You Should be Buying Services If you're looking for proof that purchasing adds value to company operations, talk to Rebecca Karp and Nancy ... (PERIODICAL ARTICLE) Coming event. "Content '08: Re-thinking Branded Content in the Age of Engagement," The Custom Publishing Council's first custom content conference, ... (PERIODICAL ARTICLE) IN TRANSLATION : Weigh the traffic, don't just count it In last October's edition of AdMedia I commented that the explosion of online social networking sites, virtual communities ... (PERIODICAL ARTICLE) ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD... HEADNOTE ABSTRACT Do creative ad executions like large ad sizes and intrusive ad formats that enhance communication outcomes ... (PERIODICAL ARTICLE) Virtual Worlds as a Medium for Advertising HEADNOTE Abstract Online virtual worlds, such as Second Life, are rapidly becoming recognized as a technology of substantial ... (PERIODICAL ARTICLE) Measuring users' Web activity to evaluate and enhance advertising... Web advertisers must make decisions about the effectiveness of their Web site as a communication medium or of ... (PERIODICAL ARTICLE)
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Advertising Research Foundation (ARF)

not-for-profit corporate membership association, headquartered in New York City and founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, that oversees media research and works toward "more profitable marketing through more effective research." Key research projects in the 1990s have netted achievements representing more than $4 million worth of primary research in studies such as the Copy Research Validity Project, which redefined the area of copy testing, and the ARF/Ad Council Study to determine the impact of public service advertising. Combined membership represents more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations.

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ARF - Advertising Research Foundation
Advertisers, advertising agencies, research organizations, associations, and the media are regular members of the foundation; colleges and universities are associate members. Objectives are to: further scientific practices and promote greater ...

Members: 355
Founded: 1936

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