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Advertising Age

Latest Issue: 07/09/2007

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In This Issue

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1. Account Action.(Dell Inc. decides against giving advertising contract to... DELL OUSTS BBDO The dudes at BBDO are getting kicked off Dell. According to a spokesman for the Omnicom agency, the computer marketer saw the ... (PREMIUM PERIODICAL ARTICLE) 2. OMD proves the power of engagement; Study claims it's nailed knotty... Byline: JACK NEFF jneff@adage.com one engaged viewer is worth eight regular viewers, according to a new study. New research from Omnicom Group's OMD may move ... (PREMIUM PERIODICAL ARTICLE) 3. Signs of the times: Fading ads hint at the future of marketing.(Column) Byline: Lenore Skenazy if it's still a little hard to digest Bob Garfield's pronouncement that "Advertising is not the future of marketing,'' maybe it's time ... (PREMIUM PERIODICAL ARTICLE) 4. As seen on AdAge.com/.(Advertising industry's forecasting guru Bob... WhenTrainsFly: Donaton: forecasts are mostly useless For many years, Bob Coen was essentially the ad industry's forecasting guru, never mind that his predictions often had ... (PREMIUM PERIODICAL ARTICLE) 5. Airlines are tempting fate with awful customer service; Editorial. We've often used this space to decry more regulation of industry. But maybe it's time to do something-anything-about the airline industry. For those flying this ... (PREMIUM PERIODICAL ARTICLE) 6. CAN ODEN BE A BIG MAN ON MAD AVE.? Hoops phenom makes industry rounds, but... Byline: JEREMY MULLMAN jmullman@adage.com Spike Lee looks incredulous. The Lilliputian actor/director is looking up-straight up-at 7-foot-tall, 19-year-old basketball prodigy Greg Oden, trying to make small ... (PREMIUM PERIODICAL ARTICLE) 7. No guarantees when it comes to ad impact.(Brief article) Byline: jack neff Advertising does have a long-term impact, but it's not guaranteed. Nor does price promotion's impact always end as soon as the promotion ... (PREMIUM PERIODICAL ARTICLE) 8. WHAT MATTERS ONLINE? CONTENT, OF COURSE; SAME RULES APPLY: Websites must... Byline: MIKE HARTLEY the internet is as important an invention as the printing press. It's in its infancy. It's unsettling. It's astounded us by reflecting ... (PREMIUM PERIODICAL ARTICLE) 9. Top marketers make their case.(News) How much does a CMO contribute to the financial health of a company? Plenty, according to some of marketing's top executives in "CMO Thought Leaders: ... (PREMIUM PERIODICAL ARTICLE) 10. Your guide to the Facebook lingo.(News)(Brief article) Byline: andrew hampp Ad Age's Facebook addict decodes the native tongue. Poke: The most nonsensical of all FaceBook functions, the "poke'' feature allows you to ... (PREMIUM PERIODICAL ARTICLE)
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