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Advertising Age: 20070709

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31. Account Action.(Dell Inc. decides against giving advertising contract to... DELL OUSTS BBDO The dudes at BBDO are getting kicked off Dell. According to a spokesman for the Omnicom agency, the computer marketer saw the ... (PREMIUM PERIODICAL ARTICLE) 32. OMD proves the power of engagement; Study claims it's nailed knotty... Byline: JACK NEFF jneff@adage.com one engaged viewer is worth eight regular viewers, according to a new study. New research from Omnicom Group's OMD may move ... (PREMIUM PERIODICAL ARTICLE) 33. Signs of the times: Fading ads hint at the future of marketing.(Column) Byline: Lenore Skenazy if it's still a little hard to digest Bob Garfield's pronouncement that "Advertising is not the future of marketing,'' maybe it's time ... (PREMIUM PERIODICAL ARTICLE) 34. As seen on AdAge.com/.(Advertising industry's forecasting guru Bob... WhenTrainsFly: Donaton: forecasts are mostly useless For many years, Bob Coen was essentially the ad industry's forecasting guru, never mind that his predictions often had ... (PREMIUM PERIODICAL ARTICLE) 35. Airlines are tempting fate with awful customer service; Editorial. We've often used this space to decry more regulation of industry. But maybe it's time to do something-anything-about the airline industry. For those flying this ... (PREMIUM PERIODICAL ARTICLE)
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2007