Advertising Age: 20070709

1. CAN ODEN BE A BIG MAN ON MAD AVE.? Hoops phenom makes industry rounds, but...
Byline: JEREMY MULLMAN jmullman@adage.com Spike Lee looks incredulous. The Lilliputian actor/director is looking up-straight up-at 7-foot-tall, 19-year-old basketball prodigy Greg Oden, trying to make small ...
(PREMIUM PERIODICAL ARTICLE)

2. No guarantees when it comes to ad impact.(Brief article)
Byline: jack neff Advertising does have a long-term impact, but it's not guaranteed. Nor does price promotion's impact always end as soon as the promotion ...
(PREMIUM PERIODICAL ARTICLE)

3. WHAT MATTERS ONLINE? CONTENT, OF COURSE; SAME RULES APPLY: Websites must...
Byline: MIKE HARTLEY the internet is as important an invention as the printing press. It's in its infancy. It's unsettling. It's astounded us by reflecting ...
(PREMIUM PERIODICAL ARTICLE)

4. Top marketers make their case.(News)
How much does a CMO contribute to the financial health of a company? Plenty, according to some of marketing's top executives in "CMO Thought Leaders: ...
(PREMIUM PERIODICAL ARTICLE)

5. Your guide to the Facebook lingo.(News)(Brief article)
Byline: andrew hampp Ad Age's Facebook addict decodes the native tongue. Poke: The most nonsensical of all FaceBook functions, the "poke'' feature allows you to ...
(PREMIUM PERIODICAL ARTICLE)

6. Media Morph: Filling up empty domains.(Digital)(Brief article)
Byline: abbey klaassen The issue: "Domain parking'' has long been a dirty phrase in the web-marketing industry. Companies buy up commonly misspelled or generic domains, ...
(PREMIUM PERIODICAL ARTICLE)

7. THIS 23-YEAR-OLD HAS GOOGLE SWEATING; Mark Zuckerberg's Facebook offers...
Byline: ABBEY KLAASSEN aklaassen@adage.com What's the only company that scares Google? Facebook. Just as Google has become what some people call the operating system for ...
(PREMIUM PERIODICAL ARTICLE)

8. Second Life losing lock on virtual-site marketing; As users and brands head...
Byline: ANDREW HAMPP ahampp@adage.com if you want to take your brand virtual, you don't need to get a Second Life. In fact, the virtual world, ...
(PREMIUM PERIODICAL ARTICLE)

9. Witness to history: U.S. reclaims wiener-wolfin' title.(Adages)
Byline: Ken Wheaton We here at Adages take Independence Day very seriously. We eat lots of charred meat, drink domestic beer, shoot off illegal fireworks ...
(PREMIUM PERIODICAL ARTICLE)

10. what you missed.(News)(Brief article)
The Big Three automakers continue to see sales declines as Toyota Motor Corp. keeps inching up. General Motors Corp.'s U.S. sales dropped 21.3% in June ...
(PREMIUM PERIODICAL ARTICLE)