Advertising Age

1. JULIE MULHOLLAND.(Special Report: Women to Watch)(Mulholland Drive...
Byline: kate fitzgerald President-CEO Mulholland Drive Entertainment Hollywood's clout on Madison Avenue first became apparent to JULIE MULHOLLAND while she was working on the Coca-Cola ...
(PREMIUM PERIODICAL ARTICLE)

2. LINDA YACCARINO.(Special Report: Women to Watch)(Linda Yaccarino...
Byline: andrew hampp Exec VP-general manager of ad sales and marketing Turner Entertainment If TNT and TBS seem exceptionally brand-friendly, it's no coincidence. LINDA YACCARINO ...
(PREMIUM PERIODICAL ARTICLE)

3. CLARKE OSBORNE.(Special Report: Women to Watch)(Clarke Osborne)(Brief...
Byline: marc graser Product placement planner Nissan North America When Nissan moved its North American headquarters to Tennessee, CLARKE OSBORNE stayed behind in Torrance, Calif.
(PREMIUM PERIODICAL ARTICLE)

4. CRISTINA VILELLA.(Special Report: Women to Watch)(Brief article)
Byline: laura martinez ruiz-velasco Director of marketing McDonald's USA When CRISTINA VILELLA was appointed director of marketing at McDonald's Puerto Rico in 2001, she was ...
(PREMIUM PERIODICAL ARTICLE)

5. TODAY'S NICHE MARKETING IS ABOUT NARROW, NOT SMALL; BIG IMPACT: The...
Byline: MARSHA LINDSAY the evolution of our mature marketplace, along with the technology that allows consumers to be in control, has created a seismic shift ...
(PREMIUM PERIODICAL ARTICLE)

6. 'The 4-Hour Workweek': A case study in DIY marketing; on digital...
Byline: Steve Rubel Twenty-nine-year-old Timothy Ferriss is not a marketer. Still, on his own, he has landed squarely on the best-seller list with his first ...
(PREMIUM PERIODICAL ARTICLE)

7. Why retailers shouldn't fear $3 gas; Fuel prices may be high, but...
Byline: JACK NEFF jneff@adage.com will gas prices finally drive a spike into the heart of the consumer economy now that they're over $3? Don't count ...
(PREMIUM PERIODICAL ARTICLE)

8. Marketers would be foolish to ignore boomer audience; Editorial.(Viewpoint...
We applaud Unilever's "discovery'' of the boomer demographic and strongly urge other marketers-those interested in making money, at any rate-to follow suit. The boomer generation ...
(PREMIUM PERIODICAL ARTICLE)

9. As seen on AdAge.com/OutofSite.(Columns)(misplaced advertisements of Virgin...
Virgin Mobile gets lost in New York Here's a lesson for marketers using really targeted campaigns: Be very careful-and thorough-when working out the media placement.
(PREMIUM PERIODICAL ARTICLE)

10. What you say.(News)(Brief article)
Byline: emily tan 93% - According to Unilever's recent research, baby boomers are high rollers when it comes to spending on package goods. Faced with ...
(PREMIUM PERIODICAL ARTICLE)