Advertising Age

1. Media Guy's Pop Pick: Feist's '1, 2, 3, 4'.(Brief article)
Our columnist's current media obsession Now it's time for something a little different: a bit of pure pop perfection by director Patrick Daughters. His latest ...
(PREMIUM PERIODICAL ARTICLE)

2. Roehm drags Lee Scott into ring in Wal-Mart fight.(Julie Roehm's suit...
Byline: JACK NEFF jneff@adage.com roehm-gate, chapter 832: Exiled adwoman claims CEO got more than a ride in an Aston Martin. After several months of getting ...
(PREMIUM PERIODICAL ARTICLE)

3. All the mag stats you can handle; Don't feel like poring over the...
Byline: nat ives Our favorite sign of the season has to be the release of the Mediamark Research Inc. (that's MRI to you) spring research ...
(PREMIUM PERIODICAL ARTICLE)

4. HOW TO SUCCEED IN SECOND LIFE; Coke and other giants plunge in-but if...
Byline: BROOKE CAPPS bcapps@adage.com in the wild west that is virtual-world marketing, Coca-Cola is the latest settler to amble into town. It's hoping it can ...
(PREMIUM PERIODICAL ARTICLE)

5. Quality is key weapon in China's battle against piracy; Shanghai.
Byline: P.T. Black Have you ever eaten a fake egg? No, I'm not talking about a vegan egg substitute. I am talking about a counterfeit ...
(PREMIUM PERIODICAL ARTICLE)

6. Want U.K. consumers to label your company 'green'? Just use PR; WPP...
Byline: EMMA HALL ehall@adage.com in the past year, concern for the environment has become part of the collective consciousness. U.K. consumers are trying to choose ...
(PREMIUM PERIODICAL ARTICLE)

7. MOVE FROM METRICS OVERLOAD TO actionable insights; ADDICTED: Too many...
Byline: ED SEE, DAVID SKINNER and DOUG BROOKS marketing accountability has a dirty little secret. The secret is that marketing-accountability programs can be a complete ...
(PREMIUM PERIODICAL ARTICLE)

8. Host of players look to bring contextual ads to online video; Google,...
Byline: ABBEY KLAASSEN aklaassen@adage.com looking for the AdSense of video? So are a lot of others, including Google, which last week announced it would expand ...
(PREMIUM PERIODICAL ARTICLE)

9. Why Google's universal search is brand-friendly; On search marketing.
Byline: danny sullivan "These aren't your grandfather's search results.'' Perhaps Google might try this play on the old Oldsmobile tagline to explain the radical change ...
(PREMIUM PERIODICAL ARTICLE)

10. Play ball! Adages gets a peek at the Chicago softball scene; Adages.
Byline: Ken Wheaton April showers have delivered the promise of May flowers and, along with that, another rite of spring-corporate softball season. Deep in America's ...
(PREMIUM PERIODICAL ARTICLE)